About Us  >  Meet the Team  >  Heather Ray 

Heather Ray Marketing Manager

 

Value Delivered

As a member of the Aircond Leadership Team since 2008, Heather is responsible for Aircond's branding, direct marketing, advertising, public relations, and business development efforts. Her role is integral to the success of the organization, as she drives the marketing strategy, and interfaces across all departments and levels of management.

 

With the rapid growth of EMCOR Services in the southeast and the targeted future expansion, Heather established a regional marketing department for Aircond. In this role she has developed the marketing strategy and branding of the EMCOR name throughout GA, NC, SC, AL, and the FL panhandle. Her responsibilities include researching and developing new market opportunities, building client relations, driving sales, and strengthening the commercial HVAC and facilities services company's presence in trade associations and shows. She also implements on-boarding Sales training, CRM training, internal and external marketing communications, websites, corporate meetings and conferences, and development of all marketing and promotional materials. Heather has also proven her value through spearheading public relations efforts that coordinate with marketing strategies and advance overall business goals.

 

Marketing Expertise

Heather has a decade of marketing and sales experience and specializes in establishing new marketing departments. Before joining Aircond, she was Marketing Manager for Borders Books & Music where she executed regional marketing strategies, consumer event marketing, high-visibility local advertising, non-profit partnerships, and coordinated multifaceted, high-profile public events such as special author and musical artist appearances.

 

Heather earned a Bachelor in Business Management from Johnson & Wales University and is an accredited Meeting & Event Professional. She is an active member of many industry and professional associations, serving on many committees and special projects teams, including the American Marketing Association, Meeting Professionals International, International Facility Management Association, Building Owners and Managers Association, Construction Education Foundation of Georgia, and local Chamber of Commerce.

 

The Personal Side

Heather enjoys spending her leisure time with friends and family. She also enjoys cooking, theater, and reading.